Category Archives: marketing

Team Bear Naked – Viral Marketing

Team Bear Naked

I got an interesting email today from Bear Naked.  Bear Naked is a great line of granola products (I’m partial to the Heavenly Chocolate and Peanut Butter mix) that has always catered to the outdoor enthusiast/athlete. They’ve started a program where they essentially sponsor runners and triathletes. What’s the benefit to the athlete?

  • Discounted or free Bear Naked products
  • Cash bonuses for generating media or assisting with local events
  • Complimentary Bear Naked-branded performance apparel

They are only going to select 100 applicants, but can you imagine how powerful those 100 “brand evangelists” will be. They know the target demo better than anyone because they are part of that demo and, most likely, an influencer within that group.

As an avid cyclist, I’m surprised that more cycling-related companies don’t do something similar. Cyclists love to talk about training, equipment, etc. – ad naseum. Why not give them more reason to talk about your brand than by making them part of your “team”?

No Annoying Commercials – Top Gun Motors

Someone sent me this great spot for Nelson Mazda in Tulsa, OK. The agency that did this spot nailed it. It’s funny, memorable and . . . well . . . come on . . . it even uses “Top Gun” font – classic.

We are working on TV for PayDay One right now (we already developed some great TV spots for ThinkCash), so I’m love getting other spots like this to get the creative juices flowing.

Larry Bird should never rap, Tony Romo should never sing

So there was a period of time in the late 80’s and early 90’s where every ad exec, TV writer, etc. thought it was a good idea to have non-rappers rap. Rapping is a skill, just like shooting 3 pointers and acting – not everyone can, or should, do it. This old Converse commercial is Exhibit A. This spot features some of the best players in the history of the NBA, but none of them can rap. I just can’t imagine a situation where a group of folks for Converse (and whatever agency they used) sat in a room reviewing the rough cuts of this spot and thought “Wow, this turned out really good.” But you could ask the same question about Jason Kidd and his questionable rap effort and hopefully the person that came up with the idea for Baseball Boogie is now in a Mexican jail.

On a related note, Tony Romo should never sing

Super Bowl commercials . . . an expert review

As someone who has produced a couple Super Bowl commercials during my career (not at Thinkcash yet, but during my days at Blockbuster) I’m often asked the Monday after the game what I thought of the spots. I was going to do a full write-up, but I think the Miller High Life delivery guy beat me to the punch.