It’s not what you say, but how you say it

In our ThinkCash weekly marketing meetings I’ve started a new feature we call “YouTube Video of the Week”. The point is to find a YouTube video that illustrates a marketing principal (something done really well, or really poorly). This weeks was a good one. The idea here is that the way you say something (punctuation, emphasis, etc.) is just as important as the actual message. This anchor obviously didn’t think about where he should put the pause, or the emphasis, when we read the opening off the teleprompter. This is like a scene straight our of Anchorman.

One response to “It’s not what you say, but how you say it

  1. BAHAHAHAH! awesome, i hope the guy at least comes back to work with a tan!

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