Last week I posted about an ad campaign that I like. One of the most memorable campaigns from the last 10 years was Bud’s “Whassup?” guys. The commercials were based on a short film, entitled “True”, written and directed by Charles Stone III, that featured Stone and several of his childhood friends – Fred Thomas, Paul Williams, Terry Williams, and Kevin Lofton.
The guys “got the band back together” recently for one more video (see above). The “characters” are back to show what their lives are like now (8 years later) post-G.W. Bush. Without giving away the ending – the video basically calls for political change by voting for Obama.
Obama has managed to inspire people unlike any political candidate I’ve seen in a while. However, I worry a little bit that people think that a new President will be the solution to all of our problems. There are no “silver bullets” in life. I’ve preached this throughout my professional career – there is no single marketing channel or campaign that will solve everything. Similarly, no Presidential candidate is going to solve all of our country’s problems. It is going to take a lot of hard work and cooperation at every level. I hope that all of the passionate supporters out there (people donating lots of their time and effort to both campaigns) will remain active in government throughout the next 4 years, because that’s what we need to make real change.